It’s not enough to have the biggest seeds, Chinook delivers the best: non-GMO, huge, perfectly roasted, easily crackable, powerfully flavored sunflower seeds made with natural ingredients. When their team was looking to break in to convenience stores they were facing established brands with loyal customers, so we were tasked with creating an identity strong enough to catch eyes and pull them away from their old standby’s. The result was a powerful, dynamic identity with an undeniable shelf presence—enough to demand attention and clearly offer something different (and better).