In 2018 Howler Brothers and Helms Workshop launched their first apparel collaboration. The Workshop team buckled down and designed a dizzying array of embroidered shirts, trucker hats, tees, jackets, and even a custom beer can. The collab was a success—the launch event was packed, free hats lead to long lines, and those custom beers were drunk with reckless abandon—and an annual tradition was born.